About
I'm Alessandro, a product designer with over 10
years of experience. My roots span brand strategy
and a multicultural upbringing—split between Italy
and Greece. An early fascination with computers,
combined with a love of order and structure,
eventually led me to product design. I specialise
in design systems, prototyping, and visual design.
If you're curious about aesado, it started from wanting
a shorter handle for MSN Messenger (remember those days?), made by removing alternating letters from my
full name. Funny enough that process of reduction
—stripping something down to its essential elements—became central to how I approach design. Less really
can be more, but only when what remains is deliberate.
Outside of work? Gym regular, philosophy reader, occasional feline-like contemplator, serial declutterer.
I'm Alessandro, a product designer with over 10 years of experience. My roots span brand strategy and a multicultural upbringing—split between Italy and Greece. An early fascination with computers, combined with
a love of order and structure, eventually led me to product design. I specialise in design systems, prototyping, and
visual design.
If you're curious about aesado,
it started from wanting a shorter handle for MSN Messenger (remember those days?),
made by removing alternating letters from my full name.
Funny enough that process of reduction—stripping something down to its essential elements
—became central to how I approach design. Less really
can be more, but only when
what remains is deliberate.
Outside of work? Gym regular, philosophy reader, occasional feline-like contemplator, serial declutterer.
I'm Alessandro, a product designer with over 10 years
of experience. My roots span brand strategy and a multicultural upbringing—split between Italy and
Greece. An early fascination with computers, combined with a love of order and structure, eventually led me
to product design. I specialise in design systems, prototyping, and visual design.
If you're curious about aesado, it started from wanting
a shorter handle for MSN Messenger (remember those days?), made by removing alternating letters from my
full name. Funny enough that process of reduction
—stripping something down to its essential elements—became central to how I approach design. Less really
can be more, but only when what remains is deliberate.
Outside of work? Gym regular, philosophy reader, occasional feline-like contemplator, serial declutterer.
Work Experience
Starling
Senior Product Designer
May. 2025 - Currently
Designing mobile-first experiences for iOS and Android in a regulated fintech environment. Driving design system consolidation to reduce duplication and improve cross-platform efficiency. Leading DesignOps improvements to streamline Figma workflows and structure.
Starling
Senior Product Designer
May. 2025 - Currently
Designing mobile-first experiences for iOS and Android in a regulated fintech environment. Driving design system consolidation to reduce duplication and improve cross-platform efficiency. Leading DesignOps improvements to streamline Figma workflows and structure.
Starling
Senior Product Designer
May. 2025 - Currently
Designing mobile-first experiences for iOS and Android in a regulated fintech environment. Driving design system consolidation to reduce duplication and improve cross-platform efficiency. Leading DesignOps improvements to streamline Figma workflows and structure.
DICE
Senior Product Designer
Nov. 2021 - Jul. 2024
At DICE, the innovative ticketing platform, I was at the intersection of B2C & B2B design. I was the design lead of the team that brought DICE’s Commerce MVP to life. Post-launch, my attention turned to the B2B experience by auditing, refining, and maintaining our Design System, 'AMP'.
DICE
Senior Product Designer
Nov. 2021 - Jul. 2024
At DICE, the innovative ticketing platform, I was at the intersection of B2C & B2B design. I was the design lead of the team that brought DICE’s Commerce MVP to life. Post-launch, my attention turned to the B2B experience by auditing, refining, and maintaining our Design System, 'AMP'.
DICE
Senior Product Designer
Nov. 2021 - Jul. 2024
At DICE, the innovative ticketing platform, I was at the intersection of B2C & B2B design. I was the design lead of the team that brought DICE’s Commerce MVP to life. Post-launch, my attention turned to the B2B experience by auditing, refining, and maintaining our Design System, 'AMP'.
Killik & Co
Product Designer
Jul. 2019 - Oct. 2021
I was the sole Product Designer for SILO—a save & invest app operating in the highly competitive UK Fintech market, available for both iOS & Android. Created by Killik & Co, SILO currently appeals to a niche user base who trust Killik’s financial expertise, therefore preferring a more human-centric approach compared to a full “robo” service.
Killik & Co
Product Designer
Jul. 2019 - Oct. 2021
I was the sole Product Designer for SILO—a save & invest app operating in the highly competitive UK Fintech market, available for both iOS & Android. Created by Killik & Co, SILO currently appeals to a niche user base who trust Killik’s financial expertise, therefore preferring a more human-centric approach compared to a full “robo” service.
Killik & Co
Product Designer
Jul. 2019 - Oct. 2021
I was the sole Product Designer for SILO—a save & invest app operating in the highly competitive UK Fintech market, available for both iOS & Android. Created by Killik & Co, SILO currently appeals to a niche user base who trust Killik’s financial expertise, therefore preferring a more human-centric approach compared to a full “robo” service.
Conversion
UI/UX Designer
June 2019 - June. 2019
At Conversion, a top-tier CRO agency, I worked for clients like Canon, UNICEF, and Tommy Hilfiger, I led brainstorming sessions, crafted wireframes, responsive designs, collaborated closely with developers, and championed modern design tools like Sketch and Figma.
Conversion
UI/UX Designer
June 2019 - June. 2019
At Conversion, a top-tier CRO agency, I worked for clients like Canon, UNICEF, and Tommy Hilfiger, I led brainstorming sessions, crafted wireframes, responsive designs, collaborated closely with developers, and championed modern design tools like Sketch and Figma.
Conversion
UI/UX Designer
June 2019 - June. 2019
At Conversion, a top-tier CRO agency, I worked for clients like Canon, UNICEF, and Tommy Hilfiger, I led brainstorming sessions, crafted wireframes, responsive designs, collaborated closely with developers, and championed modern design tools like Sketch and Figma.
Hearst Digital
Digital Designer
Mar. 2016 - May. 2017
At Hearst's Ad Studio, I designed for top UK sites like Cosmopolitan and Elle, creating digital ads ads for clients like Estée Lauder and Prada. My role also included contributing to pitches, enhancing design processes, and creating templates to streamline ad production.
Hearst Digital
Digital Designer
Mar. 2016 - May. 2017
At Hearst's Ad Studio, I designed for top UK sites like Cosmopolitan and Elle, creating digital ads ads for clients like Estée Lauder and Prada. My role also included contributing to pitches, enhancing design processes, and creating templates to streamline ad production.
Hearst Digital
Digital Designer
Mar. 2016 - May. 2017
At Hearst's Ad Studio, I designed for top UK sites like Cosmopolitan and Elle, creating digital ads ads for clients like Estée Lauder and Prada. My role also included contributing to pitches, enhancing design processes, and creating templates to streamline ad production.
Out there
Shiro
Shiro
Shiro